Play on words?

When i am out shopping i always love a cheeky play on words to draw me into a seedy shop. lets face it even if i was completely in desperate need of underwear, not even the play on words could draw me in on this occasion. Thank god for the name of the shop else this poor lingerie shop may go completely unnoticed. Lets be honest. Its not the dated 1970's lingerie,  grubby shop window thats drawing us in, its the professional 1/2 price signs.. Hey kids fancy making mummy a sign to go in her shop?